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Press Release

GiftCards.com, LLC Introduces CardTrack™

Pittsburgh, PA | October 23, 2007

GiftCards.com, LLC announces today the release of its new proprietary corporate ordering system, CardTrack. CardTrack was established with the goal of providing even stronger service to its corporate clients. GiftCards.com currently services thousands of corporations including 25% of the Fortune 1000 companies for their gift card needs.

With the benefits of CardTrack, corporate clients will be able to utilize essential incentive program services online. The principle function of CardTrack is to offer a secure interface for clients to purchase prepaid Visa gift cards for their employees using a private login. This will save time and allow GiftCards.com's clients to be more self-sufficient when purchasing gift cards. In association with this, large corporations will be able to have a centralized gift giving program which will enable them to control their budget and maintain the program among their branches.

CardTrack will not only benefit corporate consumers, but also their employees. With the integration of the customizable CardTrack system, employers will be able to operate their incentive programs with a points based system. CardTrack includes a private labeled interface for employees to login to track their points, view the incentive program criteria, and redeem points for a Visa gift card.

Mark Romanelli, Executive Vice President of GiftCards.com, added, "With employee incentive and customer reward programs becoming such an integral piece of businesses' marketing and retention initiatives, we are pleased to offer CardTrack as a free tool for companies of all sizes to manage their gift giving programs."

The many features that CardTrack provides will benefit and assist corporations with their rewards programs. GiftCards.com clients will be able to create an address book that will allow them to upload their employee records and manage their rewards. This free service is now available to all GiftCards.com clients just in time for the holidays.


About GiftCards.com, LLC

GiftCards.com was founded in 1999 as a division of Direct Response Technologies, Inc. In January 2006, Direct Response Technologies, Inc. was sold to Digital River (NASDAQ: DRIV) and GiftCards.com was purchased by Direct Sites, Inc. GiftCards.com provides prepaid Visa debit cards to consumers and corporations to expend as gifts, rewards, or incentives. GiftCards.com currently services thousands of corporations for their gift card needs including 25% of the Fortune 1,000. GiftCards.com, LLC is headquartered in Pittsburgh, PA.


 
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